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Focus
Focus is the most scarce resource in a world engineered to distract you — reclaiming it is an act of rebellion and the key to doing meaningful work.
Recent Articles on Focus
Being humble is holding you back
An investor asked why I wouldn't call my company the best in the world. A wrestle with whether confidence comes before the work or after it, and whether going quiet is humility or agency you gave up.
The News is killing your happiness... don't let it!
I quit the news and my anxiety dropped while the world carried on fine. Why doomscrolling breeds helplessness, what Wrexham taught me about local impact, and how to think global but act local.
Do Not Start a Side Business
Before you sketch mockups or one-shot an app, answer four questions: what success looks like, how much time you have, the single problem, and the exact customer.
Move Slow and Fix Things
AI promises speed, but organisations mistake output for progress. Slow down, fix the basics, and escape the Apathy Arch before your best people check out.
The obvious value of stating the obvious
From MSISDN jargon at Vodacom to AI hype today: why stating the obvious is a superpower when everyone else stays quiet.
Be the change you want to see in young men
From a noisy cinema to Louis Theroux’s Manosphere: male role models, algorithms, and choosing to model respect in public instead of only whispering from your seat.
This is How I Do Therapy
I've been going to therapy for over ten years now. I resisted therapy aggressively when I was in my 20s — here's how I frame it as mental coaching and what I do each month.
I Deleted Social Media Because I
I recently decided to stop using X. com.
The Idea Destroyer
If I received a brick every time someone pitched me an app, product or business idea I’d be able to build a large chunk of the Great Wall of China.
The Brutality Of Burnout
Burnout is fucking intense, people.
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