People becoming bloggers becoming products

Meet spongebobsqaureNic

I have started to do it recently as have many more bloggers in SA. I have seen people become bloggers and bloggers become products. The latest of which is Tyler. Tyler has apparently not only branded himself, but is currently RE-branding himself.Now I have no real problem with this in essence from a person like Tyler because I understand what he is saying. People are brands, companies don't buy in to a product any more, companies and clients all buy in to people. That means that you are up for sale, you are on the pricing boards every time you open your mouth. This is undeniably true.My question is this: What have we become when we are selling ourselves openly, blatantly and shamelessly? People have always sold themselves as part of the package but had the tact to hide it. Now I openly say that I am worthy of x or y amount and my time is worth R350, R450 or more per hour. In days gone by you were the product up for sale but the client was not aware of this.Blogs have, in recent times, played a great part in creating this forwardness if you will. People feel obligated to talk to their community and tell them what is going on, even if that is a trade secret (The secret being YOU). I personally like to keep my trade secrets to myself.I am interested to see how the bloggers, new media evangelists and entrepreneurs feel about this topic.