Why is no one talking about mobile?

Mobile, for the last few years, has generally been accepted as the next big thing. But if that is the case why is there no hype, no blogging and why are many of the articles outdated? Is there no one out there who is willing to step in to the role of the punter?I have just read through 50+ Tech feeds that I subscribe to and out of those a single article from ReadWriteWeb focused on mobile.There is no media talk, no thoughts or opinions and no strategies emerging as a result of mobile being the next big thing and I just don't get it.It could be that I am looking in the wrong place, but it seems as though people are either plotting and keeping their secrets close to them or there is no one with a clue. I am interested to get in to this a but further. Let's see where it goes.