Urban Game Drive with VitaminWater
The Glaceau VitaminWater campaign started with "random" drops of test cases of VitaminWater to key people throughout the blogging community as well as key stores.I was fortunate enough to receive one of these trial cases with the various flavours and quirky messages on the bottles. I'm hooked.The marketing is fresh, the brand is funky and the product tastes good. It's apparently good for you too.But then I was asked to participate in an Urban Game Drive today.This is what we drove around Rosebank/Parkhurst area in:
We drove around with a Gorilla in one of the chairs, a videographer in another and an "Urban Game Ranger". I was classified as a Sabretoothmongoose, you know, one of those people who sits in an office and pops their head over partitioning to see what's going on in the office around them, that's me, you, us as bloggers, apparently.We passed various urban game such as the carguarduselasaurus (or something to that effect) and stopped outside the magnificent Espresso in Parkhurst who after a while called the owner to forcibly remove us.The marketing is brilliant, every car we passed would have a head twisting to see what we were about, every person on the street would wave, kids were gawking at the gorilla to my left and I was reveling in the brand awareness being created.Here's the video and some more photos from my ride around town:
