The New Yorker doesn't want you to read...

The New Yorker doesn't want you to read their content. At least, they don't want you to read the content first. They want to force you to look at an advert smack-bang over the key eye-track position of a story, top left. Then while it's loading (and the close [x] option isn't visible) they want you to think "Hmmm, this can't be happening, can it? An advert over the main body of text."They then want you to close the advert and continue reading the story. I don't think anyone's content is good enough to overcome this sort of hurdle. Not only will I not click your stupid advert but I will not not read the article, leave the page and not return. Tsk tsk.Downturns in the economy should be handled slightly better than this. Surely the answer to revenue issues is not to shove unwanted adverts as users who actually do visit your site?