Nic’s blog

I write about building businesses, failing and building a life, not a legacy.

Nic Haralambous Nic Haralambous

Big website, big adspend and a blogger blog?

Vottle has pumped some serious moola in to their advertising campaign recently. I think we have all heard them on 5fm or whichever other radio station it was.Yet I am left a bit baffled and bemused at their approach to blogging. They clearly believe they have a massive product if they are willing to pump money in to their campaign. They clearly have the money to do this, but they have a BLOGGER blog?Not only is the website a .com url, which means they have a hosting package attache to that .com, but they most probably have a great big hosting package to cope with the traffic they built up over the ad campaigns. So I ask you, where is the .com/blog blog? What are you thinking?Blogger might have been cool a couple of ages ago, but now blogger blogs are filled with porn, spam and clutter. .com blogs are the way forward, .co.za blogs are a very suitable substitute, but a blogger.com blog is not acceptable. They might have redirected the blog to "blog.vottle.com" But they have chosen to keep the Blogger template. This really makes no sense to me.I suppose that any online presence in the form of a blog is better than no online presence. But surely an ONLINE company knows better and knows about better services?Lock it up and throw away the key. Get a Wordpress blog.

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