Nic’s blog

I write about building businesses, failing and building a life, not a legacy.

Nic Haralambous Nic Haralambous

What was sprite thinking? Let me hazard...

What was sprite thinking?Let me hazard a guess:

Sexy German Sprite Ad - BJ from Max Isaacson on Vimeo.

Could it possibly be that Sprite took a risk and wanted this advert to be banned? Could it possibly be that Sprite is illustrating a movement in to the social media and "viral" space through controversy?I think that Sprite made use of the German standards to benchmark a campaign that would expand much further than the initial launch of the advert in Germany. I think they were banking on their advert being banned from Germany, finding it's way online and spreading across the world.Did anyone notice the new can in the adverts? I did. It could even be said that Sprite is rolling out a world wide relaunch of their brand and this is the mechanism they have chosen to introduce users to this new brand. Perhaps.

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Nic Haralambous Nic Haralambous

Fantastic Nike viral advert

Nike is not mentioned once. The tick appears two or three times on Gossip Girl star, Taylor Momsen but I immediately knew it was Nike. Brilliant.Plus it received almost half a million views on YouTube in a couple of weeks.

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Nic Haralambous Nic Haralambous

The mumps have gone viral

YEs, believe it or not (but you should) I have spread mumps to the third person in my circle. Three flipping people! Thank goodness only one of them was a guy but unfortunately he's my best mate so he's pretty pissed off with me. Not good.The worst part about mumps spreading is that when you have recovered approximately 14 days after contracting the virus, only then do others start to emerge with the symptoms. It's not fun let me tell you. Receiving a call to tell you that you have given a mate mumps, a work colleague mumps or your cousin mumps, they all suck.To anyone else who I might have infected: I AM SORRY!!!!! Please don't make me feel more guilty than I already do.Lastly: If you have seen me in the last month and don't have symptoms yet, you're probably safe.

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