Are podcasts useful?

Yes, I think podcasts are useful in fact, I think podcasting can be an extremely useful mechanism for relaying a message, point, story or event.I found a post on podcasting being dead or alive through one of Eve's blogs. I must say I immediately sprang to blog about it because I recently made use of podcasting as a citizen journalism media.Admittedly I focus much of my thought around social media and web 2.0 on how it affects the mass media on the whole and how the "little person" or Citizen Journalist can benefit from the trends emerging at the moment.

Early Adoption failed me

Podcasting really caught my attention and I tried my hand at it on SA Rocks and the RocksCast. Must like Dave and Mike with their Amplitude, SA RocksCast died.I think that I tried to jump on the bandwagon and appear to be an "early adopter" with my attempt at podcasting. I didn't really grasp the media platform itself nor fully understand how to market or create these podcasts effectively. So it died a quick death.Vincent Maher and I also tried our hand at a podcasting targeting the local sphere. Flamebait was short lived because we were a bit zealous in our approach to the content and it was shot down by editorial staff. Oh well. Needless to say the actual media itself still intrigues me.So are podcasts dead? No, I don't think so. Taly Weiss brings up a good point regarding the technology behind podcasting. If it is there then podcasting itself is not dead. In other words, if we have iPods and media players that are capable of storing and playing back podcasts then the media is not dead. But that isn't really always true. I still have a VHS player, that doesn't mean that VHS isn't dead, it is. And if you think it isn't, trust me it's on the way to the grave.

Podcasting and Citizen Journalism

While on a mission at the Million Man March this year I discovered that one doesn't need to consistently make use of a specific type of media for it to be effective.While making use of various platforms to update people about the event I was asked to do a podcast interview over the phone for The Times. What a great idea. One of their journalists called me and did a short (one or two minute) interview with me about the event.This proved to be a very effective means to get my message across. Yes it was for a big media organisation so that helped ofcourse. But the essence of that instance made sense to me. Why do we have to produce a podcast every week, month, day etc etc. When all that is really needed is an event or story to make a great podcast.Grassroots media or citizen journalists can really produce viable content for their websites over the phone with simple technology. Use a digital dictaphone, if fact, use the recorder on your cell phone, make sure you are succinct in your 3 minutes and publish it as is.Rally your media around events, don't make an event out of your media.