Does elitism stifle growth?

Recently there have been waves of anger, lashing out, disdain and open disrepute online amongst a very, very small percentage of Internet users in SA.The main focus of this disdain has revolved around the concept of elitism. One blogger today wrote that there are less than 200 active social media users in SA. Huh?Anyways, that's not my point. I want to ask the question: "Does elitism actually stifle growth and development?"My immediate answer is no and I think it's one that I am going to stick to forever. Why? Simple. It's because the "elitism" that "everyone" is talking about is simply providing a driving force for so many to push themselves harder, faster, futher and aid in their growth and development.I don't know about anyone else but when someone excluded me, told me I couldn't, shouldn't, wouldn't, I did, evertime. And not only did I do what they told me I couldn't or shouldn't but I made sure that I creamed them at it. I made a point of standing up and having people notice me.Now if something as silly as a perceived elitism is going to get under your skin, knock you down and make you go home and give up then maybe you should just become an employee at someone else's company. There's nothing wrong with that. Not everyone can be evangelists, leaders, gurus, geniuses, experts and the like... or can they?

Did Viral Marketing start with god?

The phrase "Viral Marketing" has become quite the buzz word of late. But I personally don't buy it. It might be fashionable and working for now but it most definitely isn't anything new. Even Wikipedia's definition refers to the use of existing social networks. Pah, as if the web can claim this form marketing.

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.[1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.[2] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The Hypothesis

I'm going to dive right in to my hypothesis. I think that if you go as far back as the birth of christianity you will find viral marketing. Maybe it appeared in different forms (godly or other) but it was present even then.Jesus was a man of old, but his story spread throughout the land back in the day. How? Very simply. He did something amazing, incredible, unbelievable even and word spread. He basically created his own viral video without the video. He did something that no one had done before or seen before and the word spread like wildfire. He created his own version of the Rayban, Evolution of Dance, Avril or Dead Terrorist Youtube video and then the public did the rest.

The Scale

Yes the scale of the word spreading might have been significantly less than the 2 Billion people worldwide who are online today but the principal was the same. Humans like to be astounded. On top of that human beings like to socialise, be the first, follow the group and participate in communities and all of this applied then as much as it did now.

The Message

What was being spoken of, spread around and "preached" back then is significantly different to the content that has become viral nowadays. Christianity and other religions spoke of a life-changing concept that was the word, a god, a set of laws, rules, beliefs and ideas that intended to change people and their way of life.Today content is funny, clever, different, advertising, movies, music videos and clever tricks that fascinate people and keep them occupied for just long enough to want to send on the video, blog post, article, website or concept to their friends and their friends and their friends. Yet again, the basic concept remains the same. I like it, I like to participate with people in what I like and thus I will send it on so I can discuss it with them, debate it with them and enjoy it with them. God, The Bible, a video, blogger or mp3, anything can go viral and has been going viral for centuries.

The crusades

The great era of the crusades which were so quickly forgotten by many people today is not necessarily an example of anything viral. It is an example of aggressively marketing a concept to a market that is possibly unwilling or isn't aware that they like the idea just yet. That is, until you shove it down their throats with a blade.Much like today's corporations. If you don't use Google you probably aren't getting the best results. However there are people who use ask.com, yahoo.com, cuil.com (are there people using Cuil?) or any slew of other options. Just as there were people believing in Allah or any number of other gods or demi-gods. If you aren't using Google however it is hard to get away from them, their spokespeople, their marketing - however subversive it may be - or their word of mouth presence. You will succumb to the Google Crusade if you haven't already.An estimated 2.1 billion christians exist in the world today. That is around and about 1/3 of the worlds population. Wouldn't you say that is the greatest viral campaign of all time? I would.

Preaching, Indoctrination, Propaganda and Sheep

Let's be frank about this, we are all sheep of one kind or another. The christian, muslim, hindu, agnostic, atheist, google, mozilla, microsoft, opensource, closed source or any other source out there. We all subscribe to opinions, likes, dislikes and beliefs. It is thanks to this wonder of humanity that viral marketing is and always will be the most phenomenal way to market a product or concept. People like to below, to prescribe and subscribe to something.Coca-Cola, Nike, Google, Apple, Honda, Toyota, Pepsi and Microsoft are all some of the most recognisable brands in the world because there are people sharing the brands and associated products amongst their friends, family and social groups. Viral marketing is not a web 2.0 revolution in marketing, it isn't even a web concept. It's a practice that has been used for millennia to make people money, spread a word or punt a product. Welcome to the wonders of history repeating itself.

An Example: FAIL

The recent "FAIL" trend that has swept the web is the perfect example of a viral concept shared amongst social groups. Everything is a FAIL. It has become a cult that is practiced offline as much as it is online. It started with one simple fail and expanded in to blogs, websites, videos, songs and more. It has transcended race, gender, age, culture, technology and platform. People can fail online, brands can fail with offices, products, articles or just about anything that exists.Viral marketing is most definitely not a FAIL but many have failed at viral marketing.

The Muti model and Zoopy spam

Recently I have been making use of muti alot. I am not sure what marked my return but I am thoroughly enjoying the site. That was up until today's abuse (and a fair amount this week) of the service by Zoopy. Within an hour Zoopy had voted themselves on the the muti charts over 5 times (it is against the rules to have more than 5 submissions (to the same hostname) inan hour).This really got my goat so I took it upon myself to let Neville know about this. Neville is great and responded fairly quickly to my irritation with feelings of agreement and frustration. He is at a bit of a loss about what to do with potential spammers, spammers and general wrong-doing. He asked me what my opinion was and I was also at a bit of a loss.My suggestion is to open it up to the people using muti. This is the purpose of this blog post. I want to know what you all think a possible solution to the above-mentioned problem could be. But first let me actually elaborate a bit more from Neville's perspective:

Remember that muti started out as an experimentto see if a reddit like site could work in a regional contextsuch as South Africa. For this type of site to work it needs 3things:1) a sustainable # of active member2) a suatainable # of submissions3) voter participationMy assesment is that muti has 1) and 2)but on 3) there are not enough people participatingIt is to me a very interesting question as to whySouth Africans are not participating in 3)

I think that Neville has stumbled upon an extremely interesting and poignant issue here. Participation. Participation is absolutely crucial to the success of this sort of site as well as just about any web 2.0 endeavour.One of the solutions brought up is to weight voting according to reliability of user, length of time a user has been registered, reputation, k-index, kudus and/or number of submission to muti. But writing this post I think that a better way to solve the problem is to possibly find a way to incentivise people to get involved and vote the good stories up and the rubbish, boring, old, irritating zoopy spam down (OK enough zoopy bashing, sometimes they post good stuff).So, what do you think a possible solution is? And how do we prevent the muti elite from taking over the world?

5FM Goes Web 2.0 On Us

I am extremely impressed with 5fm. I have just signed up to Young Blood 5 (not not Colin Daniels' online moniker). The site, a social network, seems to be dedicated to promoting various causes that readers and users might have.I signed myself up as supporting the cause of "Changing Western Views Of Africa". I think it's a good cause to support cause we, as Africans, are going to do some seriously great things in the near future and immediate present.The site is sleek, flowing, easy to use and well designed.Have a look:

TechAttack #2 - LimeWire

TechAttacks are not necessarily attacks on software or websites that I dont understand. TechAttack #2 is a look at a program that has revolutionised the way I get music.I have spoken about Last FM before in Music 2.0 and an update, with regards to finding new music and integrating myself in to a community where music is the master. Well once I have found and listened to the music that Last FM finds for me I make us of Limewire to download them.Limewire is quick and easy to instal, its easy to search and find music and easy to download. Search areas include Album, Song, Band, Genre type and License type. You can also use it to search for and dowload Images, Videos, Programs and Documents. Downloading times vary depending on the available connection with a file. T3 is the fastest connection (not sure what that stands for. kinda makes me think of Arnie and the metal face) then you have T1, cable/dsl and modem. Find the file you are looking for, double click and save away! Here is a screenshot of my Limewire as I search for the band Live

Limewire also makes use of "swarm" downloading, which means that the file is downloaded from multiple sourced simultaneously. Very cool, very fast, very effective. I like, Alot.Now I know all the copyright issues surrounding this program, I get it, the music industry suffers. I also know that it isn't the big "cash cow" bands that are affected by this, it's the little bands who are just starting out that get screwed. Technically. I believe that bands have much to gain by using the web as a resource to create a fan base. The perfect example is Myspace where bands are launching albums and singles to the Myspace community before anyone else. Brilliant idea I think. A good example is a band that I found through Ange on myspace called Cartwheel Club, just launched and have thousands of listens per song.I think that programs like LimeWire need to make the music industry big wigs wake up and smell the 2.0.

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