Nic’s blog
I write about building businesses, failing and building a life, not a legacy.
A Phoenix Sale: Failed orders turned into sales
I absolutely love ecommerce but I cannot stand losing a sale.It's an extremely frustrating thing: Watching orders come in, process and then fail in the end.I was told that a business that earns money while you sleep is the best kind. The converse of that statement is also true: A Business that earns money while you sleep can create problems while you dream of money.One of the problems that I've been experiencing is that orders fail at a certain point and I can't tell why. So I decided to start emailing potential customers who don't complete their purchases on NicSocks. The replies are often simple and mundane ranging from forgetting that the tab was open, forgetting a credit card number or simply changing their mind about the purchase.What I have discovered is that no one is ever angry at me for asking them about their experiences and more often that not the problems that the customer is having can be rectified. I'll solve their problem with a little bit of customer TLC and close the deal.The end result is what I'd like to call a Phoenix Sale: A sale that was closed out of a failed order on your website.Talk to your customers. Every email could be a Phoenix Sale waiting to happen.
Flock Support
There are a couple of pros and a couple of con's that come with using new, beta, niche market software. Flock is on such product that I am absolutely hooked on. I have posted about flock before, here.I am however having some issues with Flock. There is nothing wrong with the extension, the tools, the browsing accessibility or anything else that might be obvious, my problem is that Flock is stalling randomly and often. When I say stall I mean that my browsing experience comes to a complete and immediate halt. This has become such a problem for me that I downloaded an extension that allows me to recover me previous browsing session. I really can deal with the stalling occasionally, but not this often.
I have sought help. I went on to the flock forums and posted about me troubles, a couple of other people showed interest in helping and all the rest but nothing has come of it. Eventually I must admit another huge, massive and incredible pro of using small, beta, niche products; I have been receiving personalised emails from the Flock staff, the support staff and others attempting to help me out. They are so hell bent on me sticking with their product that they are going out of their way to help me, on person, stay with them.Lets see Microsoft show this kind of dedication to their customers. I don't think so, I may be wrong, but I doubt it.