SXSW 2011 interactive look back - The shuttles win.
The 2011 SXSW interactive conference is over. The iPads and geek backpacks have quickly been replaced with tattoos (woohoo!) and guitar cases. The change in vibe is palpable, things feel a bit more crazy and slightly unhinged which is great.Here is my final review of the SXSW 2011 interactive conference:If you want to meet the best people, talk the most business or have the most fun - STAY ON THE SHUTTLES. Let me explain: SXSW has become so big that people stay all over Austin. To help these people get in to town SXSW has organised a series of shuttle busses to run between the hotels and the conference.I met some of the most amazing people on these shuttles at all hours of the night and day. My advice if you want to pitch to as many people as possible is become a shuttle driver for the 2012 SXSW.Things turned around for me and the event but unfortunately that had little to do with the panels or speakers, save for Blake Mycoskie, the founder of Toms.com (but I'll get to that more in a bit).I have made many good connections, met many potential business partners and many more possible friends. All of this is due to the very well attended Panel I participated in thanks to Justin Arenstein. This panel was the best thing to happen to my conference. Word spread about Motribe, people began contacting me and I have set up many meetings with many businesses from around the world. Brilliant.The only problem with this is that I missed almost 2 full days of the actual conference due to newly booked work arrangements. But hey, that's the price one must pay I suppose.But now on to the final day of the conference. I first attended a talk on rebranding Islam. That was dogshit because the speakers thought the audience were idiots and even, at one point, said "Muslims are people too" at the end of some long-winded and irrelevant story about some other rubbish.But fortunately my conference and my day were saved by Blake from Toms.com. The man is an amazing speaker. He didn't use any slides, he didn't pull out any gimmicks or tricks but he still managed to blow everyone away with his amazing story.His accomplishments with tom.com are amazing. He has given away more than 1million shoes to children in need and has managed to build an incredibly profitable and functional charitable business. His message is that we can all be charitable and that we can all make money. Incase you don't know what toms.com is, here's the elevator pitch: For every pair of shoes that you buy from toms.com they will give a pair away to a child in need. One for one. That is there motto. I was almost in tears listening to his amazing story and then in the next moment bursting with laughter.I left that talk feeling rejuvenated and ready to build my business. I also left with a new approach to many ideas I had in my head. If only all the other speakers had Blake's brilliant delivery.The next massive improvement to the SXSW experience was, of course, the Foo Fighters. I stood in queue for 3 hours even though I had the right passes and paid through my you-know-what to attend the conference but it was worth it in the end.The Foos took the stage 15 minutes after I had entered the venue and started to drink my first Vodka. They did not leave the stage for over 2 hours. The played their hearts out, I rocked mine and I left feeling hazed by their brilliant live performance. What a way to end the interactive conference. If the only thing I paid for was to see them live at the SXSW interactive closing party then it was money well spent.So I left contented but more seeking the contentment than finding it.I still stand by my previous post. I was seeking genius on the trip and fortunately I did not find it. What that has helped me realise (and I think I am not getting to the nitty-gritty point) is that a good idea is a good idea irrespective of the location of said idea. Being in the US or UK or anywhere else doesn't make you better or worse as a leader, a company or a team. There are very good reasons that companies do well in the US and/or Europe but that is another post altogether.What I am saying is that deep down at the bottom of Africa we sit and we admire those across the shore. We need to stop. For every Mark Zuckerberg who Zucks with your privacy there are literally millions of people who are failing or trying to make ends meat in the US. In South Africa we have class, quality and the will to succeed.Now, on to the music for me.
