Failure is not the opposite of success.
Not trying is the opposite of success.
Let's change the way we think about, talk about and live failure.
Failability is the word that defines how open and receptive you are to failure and how much failure you can take to learn the lessons you need to learn.
An organisation or individuals ability to fail really defines their ability to succeed. The more failure you can work through, the more lessons you will learn and the better your next attempt will become.
If you avoid failure at any cost then the cost of avoiding failure becomes too high. While you are avoiding and fearful of failure, your competitors and colleagues might be embracing it and becoming highly in touch with their failaibility.