What was sprite thinking?Let me hazard a guess:

Sexy German Sprite Ad - BJ from Max Isaacson on Vimeo.

Could it possibly be that Sprite took a risk and wanted this advert to be banned? Could it possibly be that Sprite is illustrating a movement in to the social media and "viral" space through controversy?I think that Sprite made use of the German standards to benchmark a campaign that would expand much further than the initial launch of the advert in Germany. I think they were banking on their advert being banned from Germany, finding it's way online and spreading across the world.Did anyone notice the new can in the adverts? I did. It could even be said that Sprite is rolling out a world wide relaunch of their brand and this is the mechanism they have chosen to introduce users to this new brand. Perhaps.