Starting NicSocks was an attempt at lean fashion ecommerce creation. With the help of the amazing skills over at Obox we launched a quick and effective site seen here:

For the launch of the brand this site was perfect, fun and effective. As sales increased, our customer base grew and the brand itself grew legs we realised that the time had come for a reworking of the website.

Obox has just launched an incredible new theme called FlatPack which fit the needs of the new NicSocks site perfectly. We wanted to give the site an edge and bring it inline with our customers and fans. David Perel took the lead and guided me in all things ecommerce and effective design.

With the amazing photography from Gregor Rohrig that you can see dotted throughout the website and the newsletter we felt that the site was ready to take on it's new and edgy look.

Selling socks is about more than just the selling of socks. I wanted to portray an experience to men browsing the site and show visitors (men and women) what being a NicSocks man means. I really feel like we've achieved this in the new design and hopefully this aesthetic will continue throughout the sock designs and into the Sockaholics Club!