I recently wrote about a new mobile initiative called Comedy Twist.Subsequent to writing my review of their launch they began an advertising campaign on billboards around Johannesburg. The approach they took surprised me somewhat as it's a dangerous game they are playing.The chose to take on Mr Lolly Jackson of Teazers fame. They created a mock-teazers billboard that had a similar looking logo, a male blow-up doll and other recognisable Teazers brands.Apparently Jackson didn't respond well to these billboards as they were taken down.They were replaced with this:As I've said, I think Comedy Twist is playing a very dangerous game here but as everyone knows, any publicity is good publicity. Whether Comedy Twist or once again, Lolly Jackson't Teazers is gaining the most exposure remains to be seen.