Whether you like it or not when you start your own business you immediately become a sales person.No one is going to promote your company for you. No one is going to sell your products harder than you will. No one should know your business better than you do.With the popularising of social media it has become even more important that everyone understand that social media like Twitter, Facebook and Instagram are being used as a sales tool whether you acknowledge it or not. Customers are looking for you, finding you, reading your content and you are missing out on sales if you're not thinking like a sales person.So if you haven't realised it yet and you're sitting around waiting for the sales to pour in, ask yourself, when was the last time you peddled your own product?