Jobs of the future are hard to predict.

What will we all be doing in 5 years? Who can tell.I studied to be a journalist. No, I studied to be a print journalist. And now I work in and around mobile social networking strategy and development.Let's just quickly repeat that: Mobile social networking strategy and development. I am almost 100% certain that when I started studying at Rhodes University in 2003 that my current job didn't even exist.There is one job in particular that is going to need a lot more focus in the coming years:New media sales and advertising.The reason that I think this job is becoming increasingly important and increasingly neglected is because there is a marked lack of skilled and experienced people to fill this position.

What does this position entail?

Sales and advertising has traditionally (back in the old days) been about selling and advertising products. Getting people to buy in to your product or getting advertisers to place an advert in to your publication, on to your store walls or on your car and so on.Sales and advertising is becoming a much more complicated and intricate art. You cannot just sell banners, text links, full page adverts, splash screens, in-video sponsorships or product placements. Social networks and new media businesses need to have a salesperson who understands every aspect of the business. This person needs to be able to cross sell, integrate campaigns, work on new media, old media and media that might not exist yet.

What does this person need to succeed?

This person needs to understand CPC, CPA, CPM, CPSA and how to make these models work. This person needs to not only know what CRM stands for but what it actually is and how to make it relevant to the client.This person needs to know who the client is or should be and how that clients business or latest campaign fits in to the business of a new media business.Sales is shifting as fast as media is shifting and technology is growing and developing. The trick here is that technology, websites, mobile content and advancements can push forward as fast as they like but if there is no team able to monetize the products, there may as well not even be a product.It's time start thinking about integrated salespeople, sales teams, sales in relation to your core business and if sales actually might be your companies core business.