I admire Apple on so many levels for so many different reasons. Lately It has been thanks to my MacBookPro that I admire Apple (I am converted).However right now it is the Iphone "IFrenzy" as I have coined it, that has me intrigued. Apple makes announcements but there is no need for them to. They simply need to fart and people like the aroma. The Iphone is set for release in the states very soon and this information has people in a tizz. Bloggers are blogging about it, techies are teching about it and laymen are wishing they knew what it could do.Here is a video to give you a bit of insight:Wow. But with a price tag of around $499 I think I'll give it a skip. In fact, I wont need to as it is unavailable in SA for the next, um, ever just about.Back to my fascination with Apple. I am sure they have had their ups and down as a company. Hell with Microsoft capturing a large majority of the industry Apple have done a sterling job but not without their fair share of stuff ups.What absolutely amazes me is that they cannot go wrong at the moment (last 3 or 4 years). They simply "let something leak" to the press and they are sitting pretty and riding the wave of rumours that extend throughout the blogging community world wide. Let's just be serious for a second here, they are so good at what they do that as a South African blogger with almost no access to the IPhone I am blogging about it and posting video footage about it. That is incredible.As a young businessman I am definitely trying to take a page out of the Apple book and learn from their unbelievable ability to whip up a media frenzy on a whim.