Innovation is such an exception thing to strive for. And I think that I am incredibly fortunate to land up in the market that I am in. Mobile is an innovative space.Let me not get caught up in my own head and clearly lay out what I intend to say:It's simple idea but on that only recently dawned on me. I am fortunate to be in an innovate environment. Imagine if I was still a print writer? I'd be doing the same thing over and over and over, every day. I'd call my contacts, I'd gather information and construct a story from the information, I'd conduct an interview and write the story which would be edited, sub-edited and cut-up by the mechanisms in place. My byline would appear in the paper and the sun would set and rise again to repeat the cycle. Sure the focus of the story changes but more often than not it's the same mechanisms.Let's look at an accountant, yes there are challenges in every client that an account might audit, but on the whole there is very little innovation in their market. Pascal might come out with an update, a law might be tweaked here and there and if an account is lucky they land an extremely strange client who they enjoy auditing, but the premise is the same, the actions are the same, the results are the same. NOTHING is new from year to year in the way that they do things.Very similar situations apply to Lawyers, many GPs (which is a pet hate of mine), Judges and many other careers, career choices, markets and industries. There is very little that drives innovation.Then you move in to the mobile industry and the market is booming, filled with innovation and change, constantly. That appeals to me.Now don't misunderstand me, I am not saying that other jobs or industries aren't appealing and don't have their own, relative levels of what some might term innovation. But where I am right now things change on a daily basis. My job spec today could be completely different tomorrow and in every likelihood will be entirely different next year when my current projects launch.This motivates me and this keeps me interested in what I am doing. I hate being stagnant and I hate reaching a point where maintenance of a job is more common than innovation, creation and envelope pushing.