Greig is the founder of PURA Soda and in this episode, we discuss curiosity as a matter of nature or nurture, how creating the future is the best way to predict it, how curiosity is like a muscle, once you start you get better at it and become more curious about more things and how PURA pushes a curious corporate culture.

Other topics we cover and quotes from Greig:

Greig discusses the idea of living in continuous discontent.

How he conducted market research - started with family and friends.

How the sporty fraternity wanted a healthier drink alternative.

His curiosity is hereditary and is also a result of the environment he was brought up in.

We discuss the Created Future - The best way to predict the future is to create it yourself.

Greig believes that rebellion and curiosity go hand in hand.

“You need processes and procedures in place to accommodate for growth, that could kill curiosity if you're not careful.”

"Curiosity is like a muscle, once you start you get better at it and become more curious about more things."

As a startup having created a new product, curiosity is built into his business.

"Widen your network and widen your curiosity"

"Failure is simply a previous attempt at success"