I am obsessed with Masterchef Australia. If you have never seen it, it’s a cooking show where they take amateur chefs and over the course of a three-month competition pick a winner who ends up becoming a pretty formidable chef in the industry.

The most recent season has given me a lot of pause for thought. One of the main themes that emerge is the young chefs always try to do too much in the time allocated to them for their cook.

They’ll often say that they would usually cook this meal in 3 hours but today they’re going to try and get it done in 45 minutes. And I moan and think to myself how stupid they are.

Then throughout the cook, they keep adding elements to their dish. A crumb here, a tuile there, an extra this that or the next thing and by the end of the cook their dish has more than ten different elements on the plate.

Now, for the absolute masters, this is not a problem. They can make each element perfect and balance the flavours so that the dish sings as you bite into it. But for most of the contestants doing too many elements ends up with them being eliminated and going home.

I recently posted a video about saying no to things more often than you say yes to them and this goes hand in hand with trying to do too much with the thing you’ve chosen to do.

If you are trying to grow your audience, you can either build a social media strategy for one platform and get it right or build a strategy to try and be everywhere. I’d argue that making one platform work at a time is more sensible than trying to boil the ocean with a magnifying glass.

I’m trying to teach myself to do less but better, like the best chefs in the world.