I know that many bloggers aren't in to the whole optimization concept. Whether it be optimizing writing, appearance, communication or any other aspect of a blog. But David Airey has a blog that have not been able to get off for the last week or two.He talks about a variety of topics in a succint and simple way that makes sense to me and clearly to others as well. I think the blog will (might) appeal to the Quirks, Cherry's and Jo's of the SA blogosphere as well as any blogger who is in the process of a redesign or generally looking to spruce up their template and approach to blogging.Some featured articles that I found that have definitely helped me at SA Rocks and soon on this blog too:5 important design aspects of any website or blog6 tips to improve your blog articlesTop 5 essential WordPress PluginsAre these good or bad business cards?Some points I particularly like from articles that I have read on his blog: Link your blog posts to and from your blog posts. This will help to keep the reader on your site for as long as possible.Clean things up. Get rid of anything unnecessary in your sidebar.Choose a colour scheme.I am sure that many in the SA blogosphere will glance over the blog and palm it off as useless gimicky rubbish. I don't think so however.If this sort of thing interests you then do yourself a favour and visit his blog. Just like most how to sites suggest, David has contacted me and thanked me for my comments. Nice touch and one that I think many of us overlook. Person to person is always best. Always.