Amatomu is being heralded by many as the South African Technorati. This is not a bad description as far as I can see it. You get to post your blog in the list, it gets ranked, your feed gets posted, you get exposure, there is a tag cloud, there is a widget (a must have!) and a cool stat counter that show's you your blogs influence on the market!These are all great but for me the simplicity of the site is what sets it apart. Vincent Maher (online strategist from MG Online) has done a sterling job of making a complicated process and concept look and feel incredibly simple to the average blogger. The process is almost and just about idiot proof and this is an important and necessary feature. Not all bloggers are coding experts or IT freaks. Many, if not most, are simply trying to blog their thought.Amatomu is an incredible tool to get your thoughts out there. Join today, lets crash the MG server and show our support for innovation in the South African market.Some may argue that MG being behind the site is a problem. I say hell no to that. I think that media organisations taking the leap in to the burgeoning online market is refreshing and needed. Congratulations to the team for their efforts and result!P.S: What is that name about, Amatomu? Sounds cool but possibly a bit hard to remember.Tyler, screw you for beating me to this post!! For a detailed look at the features, read Tyler's post!