In this episode of the Curious Cult, I have a riveting chat with Alexandria Procter about identity, vertical and horizontal curiosity and a whole host of other inspiring topics!

Alex is the founder of DigsConnect, a company that connects landlords and tenants in a secure, vetted way. She’s a self-declared loud-mouth who challenges the status quo in what identity means and is deeply passionate about her work and loves creating and building things.

Key take aways from the episode

• There are no score-cards in life

Life is an incredible adventure that brings with it difficulties, but the opportunity of a challenge is worth the outcome. If things don’t go as planned, then you gain experience regardless.

• As an entrepreneur, exploring opportunity is great but finding focus is crucial

It’s important to nail down a path and identify the core focus and offering of your business. Initially, it’s important to trial different things and it tests the waters of what customers might be interested in. From there, though, focusing on what your business does is crucial to maintain consistency and build a brand.

• It’s all about timing: Waiting is a practice in life and business

You can only brute-force your way so far. Perseverance is a skill and enthusiasm gets you through some doors but sometimes you need to wait for your plans to play out. Waiting is a practice, and the more you exercise it, the better you get at it.

• Curiosity and exploration can be broad or dig deep

Horizontal curiosity is expansive and broad intrigue is important to consider things from a holistic approach and how things might work together. On the other hand, vertical curiosity goes deep and you dig into one thing you explore thoroughly, research and ponder. 

• Curiosity isn’t efficient, but it’s the only path to innovation

While curiosity isn’t efficient, it is the only way that innovative thinking can happen. No matter how organised you are, you only have a certain amount of time to spend on things. At the end of the day, you have to choose how you spend your curiosity and efficiency is a sacrifice for it. If things bring you joy and they’re meaningless - do them. Those things will reward you in ways you can’t even imagine.

• In business, hire for the fit, not only for function

“Fire the asshole.” Company culture is built through the employees and those in the company. If you’re precious about culture in your culture it’s important to hire accordingly. 

For more information or to chat with Alex, find her on LinkedIn or check out DigsConnect. If you enjoyed this episode, please share it far and wide and let’s start changing the world with curiosity.