Zev Siegl is obsessed with small businesses around the world. He spends his days travelling and consulting to startups to help them thrive and survive. Aside from this obsession, Zev Co-Founded one of the worlds most known brands, Starbucks.

In this episode, I talk with Zev about Starbucks, how they came to the name and if they knew that they were creating a world-conquering brand as they were building it.

We also discuss Zev’s definition of innovation as insightful, adaptive reuse of a collection of ideas and thoughts combined in a new way to solve interesting problems.