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I recently wrote about a new mobile initiative called Comedy Twist.

Subsequent to writing my review of their launch they began an advertising campaign on billboards around Johannesburg. The approach they took surprised me somewhat as it’s a dangerous game they are playing.

The chose to take on Mr Lolly Jackson of Teazers fame. They created a mock-teazers billboard that had a similar looking logo, a male blow-up doll and other recognisable Teazers brands.

Apparently Jackson didn’t respond well to these billboards as they were taken down.

They were replaced with this:

As I’ve said, I think Comedy Twist is playing a very dangerous game here but as everyone knows, any publicity is good publicity. Whether Comedy Twist or once again, Lolly Jackson’t Teazers is gaining the most exposure remains to be seen.

What a Brilliant advert, snapped it on my way home tonight:

The Mweb part of the advert reads: “MWEB PARENTAL GUIDANCE”.

For those of you who haven’t seen the Teasers ad campaign - where have you been? - the ad below the mweb one has a revealing picture of a woman on the side…Mweb seems to be capitalising on this by placing their advert for their online parental guidance service over the Teasers ad.

Sheer brilliance. But I wonder if Teasers needed to give Mweb permission or how the situation works? Any have an answer?