I have recently been chastised at every turn for “falling off the radar” so to speak. By “the radar” most people are referring to that of the social media world; blogs, twitter, the book of face and many others.

But here’s my question, How quiet is too quiet? I don’t feel I’ve dropped of the radar too dramatically. I completely agree that I am blogging less but I think that’s because my paradigms are shifting a bit.

I no longer believe that the web is the best place to throw down your thoughts and hope for some response. I no longer believe that my blogs are the best way for me to spend my time online. I have a job that pushes me to my limits almost every day and fulfills my need to constantly be innovating, creating and developing within a new and uncharted territory. So what do I need blogs for?

Don’t get my wrong, I love my blogs and they are a great outlet for me to do precisely what I am doing right now, a dump of mental thoughts (moughts?) running around my head that help to keep my very few readers up to date with the direction of my thinking and life. That’s it.

SA Rocks serves an entirely different purpose so that’s not really worth discussing in the same context.

Regarding Twitter, the book of face, the space of my, linked in, last fm and any (every) other social network I belong to, I am fast feeling that they are all relatively useless to me. I don’t understand the value of Facebook. Linkedin is a network worth keeping alive, but just barely and the others were great for me when I wanted to keep abreast of the latest tech out there. But right now, I am in a different paradigm that has very little to do with the web and how social it can be right now.

So I think I am being the correct amount of quiet up in here.

You can download it or listen to it live by heading over to the Digital Edge website.

From the site:

We speak to Nic Haralambous of SA Rocks, Seth Rotherham of 2Oceansvibe, Exmi from Expensive Mistakes Cheap Thrills, Shaun Oakes of Shaun Oakes.com, Jason Bagley from the Incredible Connection blog and finally Se7en from Se7en.org. We round up that line up with a summary of the blogosphere by Justin Hartman, head of blog aggregator Afrigator.

Nothing particularly groundbreaking came out of the bloggers interviews: We are all egotistical, we all like to win stuff, we all brag, blah blah blah. It’s riveting blogger “Days of our living lives online” sorta stuff.

Definitely worth listening to. Do it.

And thanks to Saul and Jarred for having me on the show. Always a good boost to the ego hey?!

Hi Editor,

You won’t know me – I’m a big reader of 2Oceansvibe and was referred by a link there.

Anyway, I’m going to take a flyer here – just drop a little bait and hope for a bite…

I’m a music producer at the moment, studied at UCT and now living in Johannesburg trying to hit the big time. My record label has recently signed our first artist, a guy by the name of Timothy Moloi and are busy in studio recording his debut album. In the mean time, though, we decided to record a couple of live videos of him doing some covers of cool and interesting songs. Basically it’s just a way for us to get word out, create as much of a buzz as we can. We’ve had an incredible response to them so far and I thought I would share the videos with you:

www.youtube.com/user/TimothyMoloi

Now, I’m sure that you must have MANY people pawning their wares to you, but as a blogger (and in particuler, a South African one), you undoubtedly act as one of the tastemakers of our generation and I figured it would be worth a shot to see if you would like any of the videos. My favorite is the One Republic cover (http://www.youtube.com/watch?v=X4fiPe4U_Ow&feature=channel_page), but feel free to have a browse around and prove me wrong! All the artists on the videos are South African – hope you’re impressed!

I’m not too sure what to say from here, man. I won’t beat around the bush – obviously it would be in my best interest for you to actually cover us on your blog and for that I would be incredibly grateful, but if not, a simple personal reply would be fantastic – another viewpoint to see what we’re doing right!

Look forward to hearing from you!

Let me break down the above email in to sections/reasons why I was taken by it and responded immediately.

References

The email references 2oceansvibe, I know I have a link in Seth’s sidebar and therefore know (or feel) a little bit of legitimacy from the email’s author.

Hope and a wish

The author openly admits that he is taking a chance. He isn’t being too presumptuous and assuming that I will obviously respond and act. There are no orders coming from the email, there are hopes and requests.

Know the blog

James (the author of the email) clearly went and read SA Rocks. He knew that I liked local music, liked to help promote local artists and liked to support an underdog. So he appealed to these attributes with: “My record label has recently signed our first artist, a guy by the name of Timothy Moloi and are busy in studio recording his debut album.”

Play on my field

Multimedia and new media content are integral to my world, it’s how I make my living and how I interact with people. So it’s a good thing James didn’t tell me that he hated the internet and would never release any of Timothy’s music online for the world to swipe. In fact, he did the opposite. He sent me links to a YouTube video of Timothy vocalising the hell out of a song I knew “Apologize” by One Republic. He had dropped the bait in my lake and I was not only staring at it, listening to it but chewing on it as hard as I could.

Play to my Ego

The crème de la crème, my ego. James played the game perfectly by stating the following: “Now, I’m sure that you must have MANY people pawning their wares to you, but as a blogger (and in particuler, a South African one), you undoubtedly act as one of the tastemakers of our generation and I figured it would be worth a shot to see if you would like any of the videos.”

How could any self-indulgent blogger possibly say no to a line like that? James got my, hook, link and sinker.

End the pitch

Do not linger, do not be verbose, do not become pedestrian and cliched. Write what you want to write, get it out, close it down and end the email. Do not linger. I hate it when I have to sift through ten paragraphs of shit to get to the point of the pitch. Say what you want and leave me alone.

And here I sit blogging about James and Timothy and will be meeting with them very soon to see how I can help them in any capacity I can think of.

James, well played. And to anyone who is trying to pitch to bloggers that might be reading this, take note: A good pitch will be responded to immediately and will have the bloggers commitment from the word Go.

Being the sort of blogger that I am I was extremely excited to try out what Adgator was offering in the form of an alternative to Google Adsense. Before I continue let me just stipulate that I am going to try and be as open and forthcoming with my stats, numbers, figures and cash for the purpose of this blog post. I am not earning enough money from my blogs to warrant me being secretive. The point of this post is to help people understand Adgator and have a bit of faith in the service. I will be talking through my experiences with Adgator on SA Rocks.

So when the site launched I immediately contacted Justin and managed to have SA Rocks accredited for Adgator ads. I chose to make use of the 300 x 250 ad space but more on that further down.

Potential

Initially I decided I wanted to know how much I stood to earn and luckily on the Adgator site there is a calculator that will calculate how much money you could earn according to your monthly pageviews.

This is what I still see:

Basically when I enter the number of pageviews SA Rocks did, according to Afrigator’s analytics, from last month (16776) I am told that I should be earning over R2000 from Adgator adverts. Unfortunately this is not the case.

Using February as an example according to Adgator the stats were:

16587 advert impressions
R319.06 earned

That is a fairly large discrepancy (R1692.86). However, let us go back and check through the Adgator estimator. If you look very closely underneath the blue bar above there is this:

* Projected earnings are calculated on a 50% revenue share and are quoted in South African Rand. In calculating this figure it is assumed that Adgator serves advertising for your entire inventory and that inventory has been filled by a client. All figures are estimates only and are subject to the rate agreed upon with each advertising client.

The theory

Now there is the tricky part. For me to earn the projected amount I would need to fill out my inventory with Adgator adverts, I would need a great rate to be agreed upon with advertisers, I would need there to be enough campaigns for the inventory on the site to be filled every day and night for the entire month. Then only will all of my page impressions become advert impressions and generate me the revenue that I am projected to be earning.

The other major unsaid fact is that South African traffic is what is being bought the most by the advertisers on Adgator. This means that if you have 90% of your blog traffic coming from abroad you are in for poor times. With SA Rocks I’ve been lucky.

So a quick display of these stats in regard to the Adgater estimator shows us:

SA Rocks South African traffic according to Google: 12485 local page impressions
Projected Adgator earnings: R1498

Unfortunately this theory is still not as sound as one might hope, but as I have already said there are many variables that come in to play.

Too many variables

Let’s be honest, that is a lot of variables to earn a rand. But it is improving and will continue to do so as Justin and his small team of three grow and gather momentum. Advertisers will come to the party and begin to book out inventory months in advance.

Unfortunately that is just not the case right now and I couldn’t justify keeping the Adgator code on SA Rocks. So about a month or so ago, I took Adgator off SA Rocks. It wasn’t earning me money, some of the stats were completely out of whack (in my head) and I just wasn’t feeling justified in removing my Google Ads from the site. So I put them back.

But let us be completely honest here, unless you are generating serious traffic (at the very least over 40 000 page impressions) then you are not earning in the thousands on a CPM (cost per thousand) basis, you are earning hundreds. But if you get it up to R500 that covers your DSTV for the month and that satisfies me for the moment.

Since taking down my 300 x 250 Adgator ad code in the SA Rocks sidebar I have met with Justin Hartman, MD of Afrigator, and had a long chat with him about the revenue potential, issues surrounding the lack of earning, the way the systems works and it’s all quite intriguing.

On the up

With December, January and February being relative unstable, confusing and disconcerting from the perspective of the blogger, March is definitely beginning to look up.

I have already carried through an average of R22 per day in earnings. If this carries on for the whole month I’m looking at earning R660 in March. That’s not bad. In fact that is almost enough for me to consider moving all of my inventory over to Adgator and have 4 ad slots generating that revenue which could take me up to approximately R2500 per month just from Adgator adverts.

The payment problems

The payment problem is not only hypothetical. It’s practical. We are finishing the first week of March today and I have yet to receive a payment from Adgator. I am aware of tax issues that they had recently as Lester explains:

TAX
When we tried to run the Adgator payouts, the good people at SARS had a few questions for us. The issue was raised about whether or not we should be charging you PAYE tax since you’re earning money on Adgator. We were able to make them see that you are in fact selling us goods (your inventory) at a price (the CPM), and so there is no PAYE applicable. This was a lot harder than the two sentences above make it sound, which is where the first payment delay came in.

INVOICES
Now that we’ve settled the tax issue, SARS has requested that we get an invoice from you for the inventory you sell us. Quite frankly, this would be an administrative nightmare for both you and me, which is why we’re working on a very clever invoicing system that will let you do everything with one or two clicks. Here at the Gator Pen we’re all about simple, efficient systems.

Now with regards to invoicing on Adgator this was a major problem that has taken some serious innovative thinking on Justin’s behalf to get it right. What Justin has now done is create invoicing software for all Adgator members. This solutions has provided multiple solutions to multiple problems. One of the main problems for me was that I couldn’t choose when I received payment in terms of the amount. The minimum balance is R150 but what about my choice? Well with the new invoicing system I can choose when to send Adgator my invoices. The system will tally all of your earnings month on month and add it in to a new invoice every month. So if you delay sending through an invoice from January through April it will add all the revenue you’ve earned over that period and put it in to May’s invoice which you can then choose to submit. This is a fantastic solutions that brings us close to the Google model of holding off payments until you are happy.

Overall

On the whole I have had quite a tumultuous time with Adgator. It’s a love hate relationship that unfortunately must exist between bloggers and the people paying bloggers. I have the same relationship with Google too. I’m not satisfied that the best route forward for SA Rocks is Adgator and Google banners all over the show. I think content must be king and ads detract from the overall feel of a good, content based blog.

The hard truth is that for the majority of bloggers in SA the personal audience is too small is relatively limited and only a handful of bloggers will earn enough money to do this fulltime. The advertisers are desperate to get to us as bloggers but previously couldn’t. If you are involved in blogging only for the money best you cease and desist for the time being. If you want ads on your blogs to pay for your DSTV subscription then my advice is to have a good balance between Adgator and Google Adsense to allow you to maximise your opportunities.

I am told that right now advertisers are clambering to get on to blogs (could you send them my way?). I firmly believe that if we give it time Adgator is going to be the place to be for local bloggers to earn money. I hear whispers of people earning R450 a day from one advert.

I like to support Adgator because I can see the potential. As soon as Afrigator grows and there are more staff members selling Adgator to advertisers then bloggers will benefit greatly. But for now, keep the rands and cents ticking over while the market matures and we await our millions!

I must commend him on finally placing blog comments to his posts. Many times I’ve wanted to bash him in a comment, commend him on his arrogance or leave a general comment but to no avail.

I can now do that. And this year there will be no controversy if he wins an award at the SA Blog Awards because he can now be classified as a blog.

Seems as though the big guns in the blogosphere relating to number of bloggers is Cape Town. I find this one a tough pill to swallow. I think there were some extenuating factors to consider. But that’s just me as a JHB resident talking!

Apparently there were ±1000 responses to the census which is relatively good considering there are only estimated to be ±7000 bloggers (allegedly) in SA who are active. So 1/8 turnout isn’t too shaby. Not fantastic, but not too shabby.

Here’s the slide I received about location.

I am still very interested to see what the final results will be. Apparently they are coming out on Monday so keep your eyes peeled for those.

Those who are mentioned “seem to not care” but care enough to blog about themselves being blogged about. I have been mentioned a fair amount and I am now partaking in my own condemnation (oh the irony). I am blogging about blogs by bloggers on blogging and bloggers and who’s the bestest of the best and whose daddy is bigger than whose mommy and who has the nicest fanciest shmanciest housiest home or rather, blog, and who is more influential than who and how often they influence those that influence others.

Can I just chime in here and say that I actually think it’s a load of rubbish. In spite of my participation in Mandy’s “Top Ten bloggers” post over at MoneyWeb I honestly think it’s irrelevant. Mandy asked on twitter yesterday: “Who has more influece?” and listed three bloggers for others to compare. Link. Bait. It’s link baiting. Not journalism. It’s irrelevant in my opinion (and only in my opinion). What does matter is that its time we refocus our energy on relevant content for the every day reader. Not the bloggers who blog about blogging.

Has content become so drab and non existent that we have turned to each other, looked one another in the blog and decided that we are the only content relevant enough to blog about? Are you kidding me?

I reiterate that I grasp the fact that I am doing the same thing right now that I am condemning, do not point it out in the comments, I get it, I know that I am doing it but occasionally it is unavoidable.

What I am getting at is that people like to stir the pot, we like to back rub, we like to have our backs rubbed, we all do and we all know it, we just can’t help ourselves. It’s the old adage that people like to see themselves on TV, look at America’s Funniest Home Videos. That show has never gone away and it’s because there are regular people focusing on people like themselves. That doesn’t make it good content though. It just makes it long-lasting.

Maybe it’s time I shift my focus to writing for readers, not bloggers. Writing for people and writing about things that people like to read. In my opinion readers don’t like to read about bloggers blogging about blogs and other bloggers egos and ranks and pages and pageranks and technorati and lists and links… see I’m bored already.

I can only imagine that by the sheer number of South Africans that are using Facebook (over 700 000) and are actually writing innocent “notes”, well outnumber us “real bloggers”.

Furthermore, if on average let’s guestimate that these “note bloggers” have +-250 friends and that each note is being read, or at least viewed by half of these people. Imagine if every article you wrote on your blog was read by between 100 and 300 people. You’d have a thriving “real blog”.

“Note blogger” vs “Real blogger” – what’s your poison?

1. Michael Trapido – www.thoughtleader.co.za/traps – Traps is a voice worth hearing. His opinion and relentless 4th estate approach to his writing is much needed in a dumbed-down political sphere.

2. Rob Stokes – http://www.gottaquirk.com/ – Rob is an important blogger to read because he has true insight and genuine experience that makes his writing worth the read.

3. Ndumiso Ngcobo – http://www.thoughtleader.co.za/silwane – Genuine and honest opinion is hard to come by. The Silwane Files is a blog filled with simple truisms and introspective outwardly-appealing opinions.

4. Fred Roed – ideate.co.za – Entrepreneurship is the lifeblood of SA at the moment, Fred and his Ideate partners provide integral insight in to their business experiences.

5. Khaya Dlanga – http://www.youtube.com/user/khayav – Khaya is actually a Vlogger. His insight and no-holds-barred opinion about SA is invaluable.

6 & 7. Glen and Wanda of Urban Sprout – www.urbansprout.co.za – Green is the future and I respect and value anyone talking green in SA.

8. Vincent Maher – wwww.vincentmaher.com – He doesn’t blog often but still remains an essential figure to follow in the online industry.

9. Jarred Cinman – http://www.thoughtleader.co.za/burningpaper – Open, honest and not scared to blog about the “no-no’s” such as religion.

10. Fred Khumalo – http://blogs.thetimes.co.za/khumalo/ – Mainstream media taking up blogging is always interesting. Fred has done a brilliant job of involving himself and his opinion in the blogosphere.

And I’d just like to thank all the bloggers and people who mentioned me in their lists in the same article.

I am relatively young but I think that these posts are referring to bloggers younger than I am.

Where are the young bloggers under the age of 21 in SA? Are there any and if not, why not?

I can’t think of any and don’t read any but that doesn’t mean they don’t exist. But is there really value for this sort of market in SA? Should we be looking for the next big thing now and getting them online and benefiting from their potential success? Is this exploitation?

I am also extremely interested to discuss what the next generation of bloggers will look like.

Should there be a batch of teenagers coming to the fore? Surely if blogging was taking off as much as bloggers think it would be reaching the younger generation and adopting the practice of blogging?

Could this be a sign that blogging is not all that it’s cracked up to be and it isn’t growing at the rate we all think it is? With so many teenagers on Facebook and using Mxit in SA in my mind it makes sense that some of them should be, could be and would be publishing their own content on blogs. But they just aren’t. Why?