Filed Under (Uncategorized) by Nic on 21-04-2007
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I have been listening with great frustration to the Pepsi radio advert campaign. I am frustrated because I actually prefer drinking Pepsi to Coke.
The adverts on the radio sound something like this:
I Love Pepsi, but what if we Pepsi together and our Pepsi doesn’t Pepsi properly then we’ll have a Pepsi and our Pepsi’s will be Pepsied. So lets not Pepsi tonight, let’s wait till the Pepsi and Pepsi when we are properly Pepsied. But the Pepsi might not be Pepsi then and our Pepsi will be Pepsied for Pepsi. What a Pepsi if our Pepsi doesn’t Pepsi like it used to Pepsi Pepsi Pepsi Pepsi Pepsi Pepsi Pepsi Pepsi.
You get the idea.
I think it so unbelievably ridiculous that this actually counts as advertising. This is subliminal advertising without the subliminal part. This campaign shamelessly lacks creativity and innovation in my opinion. It simply spews out mindless words that force you to say the word Pepsi, think the word Pepsi and talk about the stupid advert from Pepsi. There is no choice here, there is no option, there is no thought behind it there is just…Pepsi. And it disappoints me.
There will be those people responding to this post who will argue that the advert does its job because even though I hate it, I am still posting about it. True. The advert does its job, and oh so well but this is what I find problematic. As consumers we love stupid things like this, we allow marketers to make us look moronic and mindless. We (myself included) do not stand up and shun the advert, complain or boycott the product.
I am not an idiot and refuse to let marketers and brand managers at Pepsi think that I am one. I will not be drinking Pepsi, they have lost a client and I hope I am not alone on this one.
Filed Under (Uncategorized) by Nic on 10-04-2007
I just received this email from a “revolutionary advertising option for blogs”:
Dear Nic Haralambous,
First of all, allow us to come clean. We’ve got your email contact from your blog, Media Madness & Everyday Mayhem at http://www.nicharalambous.com. We apologize shall this email cause any interference and we will make this message short and simple.
We would like to share with you the launching of Kumomo.com, an online ad space booking platform, where you can sell the spaces on your blog. Sounds familiar to what you’ve experienced? Almost, but not exactly.
This is the place where advertisers come looking for your space. There is no cost in posting your ad space here (it’s free!) and fees from the advertiser goes direct to you! No Commission, No Cash Holdback, Free Exposure.
If you have never sold space before, or don’t intend to be flooded with sponsored banners? Here, you have the option to donate all the ad space proceedings to Cambodian Build A School Project. Be part of the Kumomo Tree Charity Project, www.kumomo.com/kumomo-tree, and bring a smile to the Cambodian kids.
Kindly log on to www.kumomo.com/publisher to start selling your ad space.
Best regards,
Yong
Kumomo.com - Got Space?
I am impressed with the personalised touch, but if I wanted to sell ads I would be doing so. Should this be taken as a compliment? Is it really possible that a company would make real people (not bots) troll sites and get details from the sites to send a pitch to? I am again, impressed by the effort if this is the case. I am not sold however. Thanks Kumomo.com, but no thanks.
Filed Under (Random Note) by Nic on 04-03-2007
Unless I have been sleep-social-networking lately I haven’t noticed any adverts on Facebook. Until recently that is. For weeks I have been trying to figure out how they make their money.
Initially I suspected that they were selling information about their users. I didn’t think this was possible but I recieved a message telling me how to deactivate the “share your details” option. This option is automatically set to share by Facebook when you join. Not so cool.
(For those of you who would like to deactivate this setting log in to your Facebook account, click on “My Privacy” on the left, then go to “Friends, notes…” section and go down to the bottom. Click the tick box marked with a tick at the very bottom to untick the box. This box says: “My information may be used according to the restricted Terms of Service.” This allows them to sell yours and your friends information.)
So for a while I thought I was being invaded privately (sounds kinda kinky when it’s phrased like that). Now it seems that Facebook has gone all conventional and put up adverts. Very random Ads I might add (hehe). Have a look for yourself:
Filed Under (Uncategorized) by Nic on 21-12-2006