Erik Hersman wrote a good post on the experience that African people are treated like second-class humans merely because we live in Africa. And let me just say; Erik has a point, a very valid point and an incredibly frustrating point. But his point leaves us with a massive gap in the market that no developed world companies or global corporates are willing to push in to. Africa is our playground and while the rest of the world avoids us and punishes us, we need to make inroads to block them out and own this market.

Basically we’re seen as untrustworthy by the rest of the world and are punished for that. The perception is definitely greater than the crime here. Africans appear to be untrustworthy but are by no means the biggest offenders when it comes to internet crimes as Erik showed in his post.

Erik suggests two solutions:

Too true, and there are only two ways that this might change:

First, we in Africa come up with our own payment and business solutions that work here first, and then interact with other global systems.

Second, the global corporates wake up and realize that there is quite a bit of spending power and money to be made in Africa, just like the mobile operators found out in the 90′s.

I’d like to pitch a third and more challenge-orientated solution; screw them. Forget those who punish us for being African. There are many, many business models that don’t have to include Paypal or the multitude of global corporates that punish us for where we live. Mobile is booming and Africa is at the cusp of this movement. We are setting the trends and defining the direction of where truly mobile products are going and should be going. We are the ones in control.

Yet the problem exists that we, as Africans have a persecution complex and insist on needing validation from certain places, companies and organisations to justify our success and movement forward. This is absurd.

Don’t get me wrong, I understand that there are viable reasons which make us need validation from Paypal and require us not to be banned by Google and blah blah. But there are many, many flourishing startups in South Africa and Africa that are not running off the back of these giants. I can name 5 off the top of my head.

We need to start setting the trends, bucking the trends and developing the roads instead of deciding that the roads aren’t tared with gold for us as Africans. We need to stop settling for mediocrity and start striving for cutting edge excellence that we define, as Africans on our continent.

The very outdated notion that there is not enough money in Africa to create a viable business model or revenue stream is long dead. There is money on this continent, there are users on this land that we occupy and there is massive, massive potential and hunger for new products and creation of wealth.

What we need to do now is stop leaning on the developed world, toss them to the curb and take control of our continent, businesses and business models. It might be a hard road to travel but in the long term it will be the most profitable in my opinion.