I think Twitter killed my blog

With the help of Justin Slack I have (read: “He has”) finally managed to get nh [dot] com back up. Finally.

I say this with much trepidation. I am not sure how I feel about having my blog back up and running. I feel a sense of pressure back and looming over my head. I feel a slight sense of relief that it’s up and running and I think I feel a bit sad that I couldn’t go on without it. Some part of me wants to let it go.

But I can’t, and I wont.

Strangely though it took me almost a week to figure out that my blog had gone down. It took a further week for anyone else to notice and it took a further week for me to get off my lazy ass and ask someone for help.

Three weeks of downtime. Three weeks of no blogging concerns. Three weeks where I just didn’t care. Although I must admit that I think it is more than three weeks since I started the end of my extreme blogging days.

Twitter has killed me blog. There I said it. I’m not sure if I believe it but I said it out loud for everyone to read.

As a writer deep down inside it pains me to think that a service offering me 140 characters has usurped my focus from a platform that allows me almost endless freedom to write whatever comes to mind in as many words, sentences, paragraphs and pages as possible. Maybe this is a further sign of our times? Maybe the 30 second generation has become the 140 character generation and is soon to become the “Icanliketousesmallwordsandnospaces” generation?

Am I the only one who is potential a bit concerned by this? Again I give you: Maybe…

Nevertheless I love using Twitter and wont stop, I love writing and wont stop blogging and still am not fond of the book in my face.

Jobs of the future are hard to predict.

What will we all be doing in 5 years? Who can tell.

I studied to be a journalist. No, I studied to be a print journalist. And now I work in and around mobile social networking strategy and development.

Let’s just quickly repeat that: Mobile social networking strategy and development. I am almost 100% certain that when I started studying at Rhodes University in 2003 that my current job didn’t even exist.

There is one job in particular that is going to need a lot more focus in the coming years:

New media sales and advertising.

The reason that I think this job is becoming increasingly important and increasingly neglected is because there is a marked lack of skilled and experienced people to fill this position.

What does this position entail?

Sales and advertising has traditionally (back in the old days) been about selling and advertising products. Getting people to buy in to your product or getting advertisers to place an advert in to your publication, on to your store walls or on your car and so on.

Sales and advertising is becoming a much more complicated and intricate art. You cannot just sell banners, text links, full page adverts, splash screens, in-video sponsorships or product placements. Social networks and new media businesses need to have a salesperson who understands every aspect of the business. This person needs to be able to cross sell, integrate campaigns, work on new media, old media and media that might not exist yet.

What does this person need to succeed?

This person needs to understand CPC, CPA, CPM, CPSA and how to make these models work. This person needs to not only know what CRM stands for but what it actually is and how to make it relevant to the client.

This person needs to know who the client is or should be and how that clients business or latest campaign fits in to the business of a new media business.

Sales is shifting as fast as media is shifting and technology is growing and developing. The trick here is that technology, websites, mobile content and advancements can push forward as fast as they like but if there is no team able to monetize the products, there may as well not even be a product.

It’s time start thinking about integrated salespeople, sales teams, sales in relation to your core business and if sales actually might be your companies core business.