What was sprite thinking? Let me hazard…

by Nic Haralambous on 21/07/2009

What was sprite thinking?

Let me hazard a guess:

Sexy German Sprite Ad – BJ from Max Isaacson on Vimeo.

Could it possibly be that Sprite took a risk and wanted this advert to be banned? Could it possibly be that Sprite is illustrating a movement in to the social media and “viral” space through controversy?

I think that Sprite made use of the German standards to benchmark a campaign that would expand much further than the initial launch of the advert in Germany. I think they were banking on their advert being banned from Germany, finding it’s way online and spreading across the world.

Did anyone notice the new can in the adverts? I did. It could even be said that Sprite is rolling out a world wide relaunch of their brand and this is the mechanism they have chosen to introduce users to this new brand. Perhaps.

nharalambous@gmail.com

There are 8 comments in this article:

  1. 21/07/2009Juanita says:

    Damn, just missed it! “Video no longer available”…

  2. 21/07/2009Nic says:

    Hi Juanita, Have another go, found it on Vimeo! :)

  3. 21/07/2009milli says:

    I think that we’re not far away from a time when adverts like this will become mainstream through the viral platform…if they wanted this to happen this way, they are getting what they wanted – but unfortunatly the advert doesnt necessarily win me over to buy sprite… i obey my thirst enough to know that you can’t equate cum with an everyday beverage! I just think its annoying!

  4. 21/07/2009Joy-Mari says:

    ‘Tis possible. But goodness, are we never going to move away from using sex to sell products…? And of course, in typical pr0n fashion, the woman gets splashed… I’m sure many teenage — and many former teenage — boys are getting a great giggle out of this ad.

  5. 21/07/2009Jason says:

    So does sex sell? Clearly it does… If we’re talking about it in South Africa, they’ve made their point and reached a completely wider audience like you say! I’m not quite sold though, no lies.

  6. 21/07/2009Foxinni says:

    Messy

  7. 21/07/2009Alison says:

    Think you’ve hit the nail on the head – ’scuse the pun!

  8. 22/07/2009Wezz says:

    Not too sure if you know by now but it’s a hoax, from the actors mouth (ahem) http://www.nypress.com/blog-4643-i-like-my-sprite-in-you.html – and the director http://www.pamil-visions.net/sprite-ad-hoa/23031

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