Let me hazard a guess:
Sexy German Sprite Ad – BJ from Max Isaacson on Vimeo.
Could it possibly be that Sprite took a risk and wanted this advert to be banned? Could it possibly be that Sprite is illustrating a movement in to the social media and “viral” space through controversy?
I think that Sprite made use of the German standards to benchmark a campaign that would expand much further than the initial launch of the advert in Germany. I think they were banking on their advert being banned from Germany, finding it’s way online and spreading across the world.
Did anyone notice the new can in the adverts? I did. It could even be said that Sprite is rolling out a world wide relaunch of their brand and this is the mechanism they have chosen to introduce users to this new brand. Perhaps.
Juanita 11:54 am on July 21, 2009 Permalink
Damn, just missed it! “Video no longer available”…
Nic 11:58 am on July 21, 2009 Permalink
Hi Juanita, Have another go, found it on Vimeo!
milli 12:11 pm on July 21, 2009 Permalink
I think that we’re not far away from a time when adverts like this will become mainstream through the viral platform…if they wanted this to happen this way, they are getting what they wanted – but unfortunatly the advert doesnt necessarily win me over to buy sprite… i obey my thirst enough to know that you can’t equate cum with an everyday beverage! I just think its annoying!
Joy-Mari 12:16 pm on July 21, 2009 Permalink
‘Tis possible. But goodness, are we never going to move away from using sex to sell products…? And of course, in typical pr0n fashion, the woman gets splashed… I’m sure many teenage — and many former teenage — boys are getting a great giggle out of this ad.
Jason 12:21 pm on July 21, 2009 Permalink
So does sex sell? Clearly it does… If we’re talking about it in South Africa, they’ve made their point and reached a completely wider audience like you say! I’m not quite sold though, no lies.
Foxinni 12:21 pm on July 21, 2009 Permalink
Messy
Alison 12:33 pm on July 21, 2009 Permalink
Think you’ve hit the nail on the head – ’scuse the pun!
Wezz 10:08 am on July 22, 2009 Permalink
Not too sure if you know by now but it’s a hoax, from the actors mouth (ahem) http://www.nypress.com/blog-4643-i-like-my-sprite-in-you.html – and the director http://www.pamil-visions.net/sprite-ad-hoa/23031