Ashton Kutcher. The man is emerging as a social media genius. He is a top user on two of the hottest social media properties right now; Qik.com and Twitter.com.
Talya Goldberg raised an interesting point: By following @aplusk over @cnnbrk is it not reinforcing, notion that celebrity news/culture is more nb than what is happening in the world?
I think this is an extremely valuable debate that needs to take place.
Celebrity vs Mainstream Media
I studied Journalism at University. I wanted to be a journalist since I was 10 years old. I let that all go. I feel that world is shifting away from mainstream propaganda to celeb propaganda. Let’s be real here, both are forms of propaganda. Who own what media organisation is becoming a massive blur between government organisations, private organisations in bed with government organisations and one-person-dictatorship run organisations. So who’s to say that mainstream is more productive or beneficial than celebrity-generated news or information?
The Responsible Celebrity
It’s not a habit of mine to follow celebrities. I am one of those information consumers who takes a variety of factors in to account when reading types of media. I try to know who owns what, who’s in bed with who and how often they are meeting up. The same applies to Celebrities. I try to make up my own mind about who is an “honest” celebrity and who’s just in it for the next big break. Social media has created a fair amount of transparency for celebrities who are willing to embrace the technology out there.
Case in point is Mr Ashton Kutcher who has jumped head first in to Twitter and Qik. Kutcher and his wife Demi Moore are streaming their lives live as often as one can handle. Kutcher streams video live from his phone on Qik and is constantly tweeting. I like that, I can relate to that and I am sure that the almost 1 000 000 followers agree with me.
With 1 000 000 followes just imagine if Ashton Kutcher was to endorse a fight against the shocking regime in Zimbabwe, or if he was to condone the killing of innocents in Tibet or anywhere else. He would have 1 000 000 people listening, responding and interacting with him and this information.
This is where it becomes increasingly important for celebrities to become socially responsible people. Many are not and this is where the danger comes in. This is where mainstream media has the upper hand.
Ethics in the mainstream
It is generally accepted that the media is the Fourth Estate. The people who govern the people who govern. But who governs the fourth estate? No one ever did. Wait, that’s a lie. There are groups of media leaders who form editors forums and sit and govern one another.
There are trained journalists who are taken to task for factual accuracy and ethical reliability. This is all accepted. But do I care as a run-of-the-mill citizen consuming this media? No. Generally not. Nowadays it’s so easy for me to get online and read the same story with variations of facts from a variety of media organisations.
What I want is to make up my own mind. Just as the celebrities want to do and should be allowed to do so.
Celebstream is the new Mainstream
Recently celebrity has become the new hotness in every way. From their social media campaigns to flashing their under-areas to paparazzi to endorsing NGO’s and social causes.
So why would the same not apply to information resources?
I am in no way saying that the celebstream is going to replace the mainstream. I am saying that the two are now heavily entrenched in society. The maistream is becoming a less and less trusted resource by the masses as citizens are taking ownership of their information and news. Celebrities are simply more popular citizens, leaders and trendsetters so they are setting the standards now. However scary a prospect that is, it’s the truth.