Nicisms

I am incredibly impressed with Qik and the service it offers.

Basically it’s a live mobile streaming service. You download the software to your phone. Open up the application and click “Stream”. The video is then recorded and streamed live to your Qik profile.

Find me at qik.com/nicharry

This post is a follow up to: This is what is wrong with our music culture – Rattex is poison.

I bought the CD. I did it. I’ve listened to it and I am impressed. The production is good. It’s got a great sound and I stand corrected. The guy keeps it local and keeps it as close to his heart as he can.

That is clear to me now and i completely recognise that I wrote the last blog post purely on what I was sent by his PR agency or whoever sent it and didn’t do much of my own research. That was a mistake on my behalf that I will gladly admit to and acknowledge.

I do believe that in future the PR for Rattex should be done considerably better. The Press Release that is sent out should play on his passion for his upbringing, his home, his culture and his skill. It should not direct you to a video that I believe badly represents the artist.

I am not going to suggest how Rattex should create music videos because that is not a skill of mine, I have never directed a music video but when I do, I’ll open it up for criticism to my readers.

I am extremely glad that I wrote the previous post about Rattex. I engaged in some extremely interesting debates with some very, um, interesting characters. Luckily there were a few people who managed to keep open minds, not jump the race card and attempt to educate me.

At the end of it all I have learned appreciation for an artist that I previously wouldn’t have heard or listened to. I have learned more about a culture that I do enjoy (hip-hop) and learned not to follow press releases that are sent to me.

Something I think that my readers should learn: Don’t jump to conclusions (like I did and many of the commentators did). Don’t pull the race card, it will never end well, ever. South Africa is overly Politically Correctly, we need to let go of it, move on and be who we are and want to be.

So do yourself and do me a favour. Go listen to Rattex, do your research, read his bio, buy his CD and open your mind, like I did.

With this simple video, funny as hell, The Onion (unless they’ve planned this whole thing) have taken it to Sony, hard.

This really does illustrate the independence of an online brand. Sharply contrasting how beholden old-media is to their advertisers. I love this sort of campaign, I love the brashness of it and I love that they had the balls to put it out there.

I have moaned about 2oceansvibe for a long time but more recently have been in touch with Seth and am enjoying reading his brashness.

I must commend him on finally placing blog comments to his posts. Many times I’ve wanted to bash him in a comment, commend him on his arrogance or leave a general comment but to no avail.

I can now do that. And this year there will be no controversy if he wins an award at the SA Blog Awards because he can now be classified as a blog.

Social, Media, Entrepreneurs, Web, Marketing, Online and many many many other things. How do I know this? Easy. Twittersheep.

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