Vision - small companies vs big corporates
Filed Under (Business) by Nic on 15-06-2008
Tagged Under : Business, company, Corporate, entrepreneus, Facebook, Google, large company, Microsoft, small company
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I’ve decided that for my age, experience, ambition and work-related desires small companies are for me. Larger companies verging on corporates are just too vague, machine-like and dehumanising.
Big companies and why I dislike them
I have freelanced for some large newspapers, worked at large broadcasters, travelled to some big companies around the world and worked for a major publisher and to be honest, they aren’t for me, not at my age and not for the things that I want to achieve.
Large companies are like large and impersonal schooling environments. Each employee, just like each student, is a number amongst a million others. I hate this because I make a point of standing out and it is hard to pro actively stand out on a large corporate that has rules, rulers, regulations, hierarchies and bureaucracies.
Standing out is not the issue, the issue is how pro actively you do it. Large corporates, in my experience, don’t like people to stand out. They like people to put their heads down, make little noise and do their job that is in line with the company’s vision. The problem is, many of the people keeping the company afloat don’t know or understand the overarching company vision.
This is problematic for me because I am not the type of person who is dedicated to “Do as I say not as I do.” I like to do as I comprehend. So if I am able to comprehend why you want me to do something I will do it until it is the best damn thing in the world. I will work weekends, nights and holidays to ensure that the task at hand is complete. I’ll do this because I can see where my little job fits in to the company and the vision that I am apart of.
It often happens that in a large corporate that people don’t feel a part of a team or vision, they feel as if they are being forced to be part of a goal that they will probably never see come to fruition. They are only there because the company is paying them to be there and they need the salary. This, in my opinion is never a good idea and is always an avoidable outcome.
Small, established companies and why I love them
Small companies that are well established are the closest that you will get to owning your own company and running around with that much freedom. The individual is becoming a threat to the corporate and that is a great feeling.
The likes of Google and Facebook possibly taking on Microsoft in the future is a great example of this. Two people starting small companies, becoming big companies and taking on large corporates. That is inspiring and that is a main reason to get involved in a small company and feel like you can change the world, instead of wanting to take over the world.
Small companies have the ability to grow a person and mould you in to the type of skilled specialist that you want to be. You have the ability to take on serious responsibility and proper tasks. You also have access to your superiors. There are no glass doors or big offices and PA’s to get past and make bookings with. You simply walk in to your boss’s office (don’t forget to knock). This sort of access to experience and knowledge is priceless when coupled with leadership and control of your own projects.
Over and above the positives there are some positive downsides to working in a small company. You have to work. If you don’t there is no one else to blame. You can’t simply sit at your computer, in your cubicle shifting papers or saving documents that don’t exist. If you don’t reach your targets or achieve the goals set for you there is no one else to blame.
There is also massive potential to grow the company as you grow. You can start on your own, running “your own division” that consists of you and your e-mail and take that division to soaring heights. If you are up to the job of course. If you aren’t up to the task (and this is the downside) everyone in the company will know it, and the powers that be will get rid of you. It’s that simple. Succeed and flourish, fail and leave. There is often no room for a middle ground when it comes to employees at a small company. Every employee is an annual salary that if not profitable needs to be used somewhere else.
The end result
It’s fairly simple to write down, but probably more difficult in practice: Start niche, small, nurturing and move on to the big fish when you can catch the small ones. Going straight in to a large corporate can make or break you early on in your career. It might just end your will to thrive and your ambitious and innovative hopes. You may end up crushed if you enter the corporate world of big business and don’t cut it. So why not change the world with a small company that you fit in to and when you have the skills, desire and experience move to a large company that can break your bank by paying you the salary you think you deserve.
The other option is move up through the ranks of the small company you start at and blow them away with your youthful exuberance. By the time you are ready to move up you will have the knowledge you need, the experience you wanted and the skills that everyone else thinks you should have. Then you can really begin to plot your take over of the world (all the while changing it for the better).
The world has become a more entrepreneurial place, it seems like the world is smaller and anyone has become a threat to everyone, anywhere in the world. For this reason I say join a small company or start your own. You might not succeed immediately but you will learn more, faster.













wow, Great post i like your thinking on this!
I have always been under the view that EVERY single person should always start with a very small company when they graduate or as their first job! It offers you the best chance to explore and learn.
The problem comes in though, as a company grows in size you start to loose these advantages of a smaller company. (From a people perspective as well as a strategy/being quick)
Take Google as an example, they have grown so large that employees are leaving to smaller companies and to start their own companies.
The question is how do you keep all the benefits of running a small company, while still running a large corporation? I believe it’s either smaller autonomous teams … or some kind of crowd sourcing model within the company. (Google seems to be moving in this direction)… this actually warrants a full post… if i get time ill write up a response to this.
When I first left ad college, I worked for a company that grew from 8 employees to over 400 in five years. An enormous factor that contributed to me leaving was the change in the culture of the company and the employees who, like me, had been there since the start. Personalities changed in line with their new positions. As more money streamed in, more people were quickly hired - while others were fired - and it became a totally toxic environment in which to spend more than half of my life. I left to join a smaller company but soon left to start my own. I think I learnt the hard way that big corporate life can be suffocating, and that there’s true freedom (and a different kind of stress) in being part of a smaller team with people who live, eat and breathe the business - and who all contribute signficantly to its success.
Congrats on the move Nic. You won’t look back.
Hey Nic,
I dunno if I agree with you. I totally understand where you’re coming from, and it’s easy to think that way, but wouldn’t say “all big corporates are bad places to work at”.
You can shuffle icons on your desktop in any job, it just depends on how motivated you are to work.
I’ve found a very good niche where I am at Naspers. I learn a lot, I sit in lots of very high level meetings (even if I’m not a board member) and I have access to very high powered people in the company and have asked their personal opinion on numerous matters.
Different companies have different power distances, and different managers have different ways to manage people. Some try a hands-on micro manage approach, others prefer a looser, you can manage yourself, and you can find either in either company. From my experience, founder ego’s are often less involved in large corporates than they are in smaller ones, but that also differs.
What I like about a big corporate is that there are so many different great minds working in one company (we’ve joked that we should hold an internal 27 dinner), as well as access to resources (sometimes).
So while I would still want to start my own business one day, I feel that I can learn more in a large corporate at the moment than a small business. But for other people it’s different.
Uno - while I see what you are trying to say, it appears to me that Naspers has successfully indoctrinated you with propaganda.
Maybe you are one of the exceptionally lucky employees? Have you thought about that?
Also, I sat on Executive committee meetings in my previous job, with CEOs, MDs, GMs, Editors, Business Managers, big wigs and the like. I was there, and personally I found it stifling *Personally*.
I know that not all big companies are the same, some might argue that Google hasn’t got a single unhappy employee. I say Pah! to that, I can ensure you and anyone else that at every company (big or small) there are unhappy people. I have made a personal choice based on my varied experience in different companies, different industries and markets. That’s all!
Thanks for the debate and insight though. I am glad that there are big companies striving to make their environment more cosy!
Yeah, I have definately thought about it. I have no doubt that I am one of the luckier ones in the company.
but I have definately drunk the Koolaid.
I wouldn’t go so far as to say that I’m a Naspers zealot (as most Mac users are
I don’t think I’d work for Naspers forever, I’m not a corporate type (and that might be where we are similar), but I do find that I can learn more where I am at the moment *Personally*.

You should come pop into our offices once we’ve re-setup and you are in cpt.