While Attenalert could be an alternative, in some cases, it is very limited in its functionality and for all intents and purposes its Google Alerts with a little more interface (sorry Attenalert).

BrandsEye on the other hand provides this functionality but provides a great deal more in terms of a brands ability to quantify, report and manage their reputation.

Tools such as attenalert compete with other Brand Monitoring products such as Google Alerts and Technorati “Watchlist” but don’t provide any of the rich information around the public perceptions of a brand.

BrandsEye takes every mention and, with a little human input, allows for rich tagging of information. This provides information far beyond the brand knowing that ‘the mention happened’ (as is the case with Google Alerts) but rather to know the impact that a particular mention has on your reputation, to flag it as relevant and deal with it – in real time.

For example of a key distinguishing factor, BrandsEye provides rich, completely customizable, graphs of your reputation over time and the ability to draw out particular mentions. For example: all mentions of a member of your staff, which come from a consumer generated media, have high credibility and have bad things to say about their brand can be displayed and managed. (similarly an RSS feed for this combination can be setup so that as soon as a mention appears the relevant person is notified and can respond).

It is this level of sophistication which differentiates us and Reputation Monitoring Tools and makes the product more relevant to businesses. I think this is an important distinction, its “more relevant to” not “only for” business and therefore justifies the cost.

BrandsEye’s watching

Cheers,

Tim

I also don’t like the sound of a “Lite” version. Limit me on capacity, but not features. Should be interesting to see where Quirk goes with this.

I do however agree that it’s great to see SA companies making bold moves online! (Adii tips his hat at Quirk)

This is a relatively specialised product that would be of little relevance to small business for whom day to day issues are considerably more important.

Rob – I think you have a winning product here. It is damn enticing if you are into PR, measurability and ROI…you have that feeling of just having to have it.

With this in mind I really do think you could do well with a “light” version of this as it would imply having the basics automated for the small/medium sized company as opposed to them keeping tabs on the communication for a number of clients and doing the searches manually [time consuming as you know].

Working on a variety of communication campaigns can become problematic using just Google alerts and “manual” searches to track client communication. It is time consuming and rather chaotic keeping tabs in an online environment on multiple clients.

I sincerely hope that this is something that we can look forward to in future.

I was just wondering out loud. I see your point and you do make some good ones that I don’t disagree with at all. Like I said in the post, you know your target market and that is respectable!

I agree 100% that it’s fantastic to see local startups competing on a global level and by the sounds of things succeeding fantastically!

It’s just never a good thing to have something launch and applaud it blindly, I was just playing devil’s advocate.

The linklove is always given happily and let’s be honest this type of post and response situation can only do well for BrandsEye!