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It seems as though that term “crowd sourcing” is going viral and going mainstream.

Bizcommunity reports today (and I heard it on the radio last week) that voting for the 2010 World Cup poster is open.

What a rocking and brilliant idea. You get a choice, they get a design that the masses want and like and the public takes ownership of the event. Fantastic.

And here they are:

I am personally voting for the center option (I think I can tell you, this isn’t politics!). I am interested to know what you all think. I would also like to know what Mr Cherry, the Jo’s and Ideate might say to all this.

I like all the options and was particularly drawn to the pregnant soccer belly on the right. But I feel as if that is a bit too deep and meaningful and somewhat serious. I am looking for fun in a poster, something that draws you in, lets you look around (briefly) and spits you out with a message at the end.

What do you think?