How to brand yourself online
Filed Under (Uncategorized) by Nic on 04-07-2007
Tagged Under : Marketing, Personal Branding
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Here are some points about branding online and how one can do it quickly, easily and almost for free:
1. Get a dotcom or dotcoza, such as this one (nicharalambous.com). Some others, daveduarte, mikestopforth, vincentmaher, matthewbuckland, justinhartman.
2. Get Linkedin
3. Get on to FaceBook
4. Find people with established personal brands and latch on to them like a cub to its mother.
5. This is the big one, Start your own company (doesn’t matter what that company does, just start it).
I might be taking the piss, I might be serious, it depends on your outlook, these things have at some point or another helped me and others I know. However some of these points have also been the downfall for some I know. So take caution when moving through the perils of personal branding. It is a cutthroat industry filled with many people. Some who are actually better than you.
Dunno hey :0). Personal branding is a bit tricky and risky, people are alot more comfortable with becoming loyal to a thing/concept/product than a person :0)
I’d take TheTimes any day over DB…
Dom: I think that I can see where you are coming from, but I think that today products are becoming less reliable and people are being help more responsible for their products.
This is especially true in the online world where people make products and products work thanks to use by people.
If you, as a designer never get the chance to work because you are an uncommunicative and socially inept person and no one gives you a chance, then the product you could create is lost.
People need to be bought in to as much as products need to be bought.
I don’t understand your reasoning on investing in some random company? Your other points are quite valid though.
Dan, that last part is definitely part of the ironic bit of the post. I have seen too many young, hopefuls start a business with no core, no value, no strategy and blindly hope it will work out.
Starting your own company is not always the answer to establishing yourself, yet somehow I see too many people in today’s era doing it for no good reason (myself included in that).
If the timing, assets and people are in place, starting your own business is a great idea. You also have to be driven or you’re wasting your time.